Portsound WDA

We specialise in advanced automation strategies across performance media campaigns. Our team of consultants and developers work with our clients and wider account teams to design and build custom tech solutions that slot into their ad tech ecosystem - driving efficiency and innovation in campaigns.
This breaks down into three core areas:
  • Reporting setup – We map and automate data from media platforms and build intuitive dashboards to help clients track campaign performance across channels.
  • Automation scripts – Our consultants create scripts to automate various elements of campaign optimisation, driving efficiency and ensuring less time is spent on repetitive tasks so we spend more time on strategic work that adds value.
  • Software development – Our developers build and maintain industry-leading tools that integrate with major media partners to create innovative new solutions to running campaigns.
Performance media marketing is a complex and ever-growing discipline. Media partners such as Google and Facebook offer great out-of-the-box solutions, but brands need to build on these with more tailored automation to drive the best return on investment. We partner with clients to deliver on this, creating sophisticated automation solutions that help them gain a competitive edge in an area of marketing that’s constantly innovating.

​Our portfolio of products and services has been designed and built over the last 10 years around five key factors;
1) Client Needs – We have developed our services by working collaboratively with our clients for over 10 years. We are specialists in all fields and have all the expertise in-house, making it easy to access support and advice.
2) Business Efficiency – Each of our services has been designed to enable our clients to reduce the number of suppliers they deal with, saving them valuable time and improving their efficiency, which in turn reduces their overall cost of procurement.
3) Procurement Visibility and Control – Our Management Information System has been designed to help clients track and control their expenditure across all branches, cost centres, departments and individual users.
4) The Procurement Process (procure to pay) – We help our clients reduce administration and eliminate duplication of tasks by up to 80%. By offering to install secure, reliable, end-to-end ‘ease of ordering systems’, this will simplify your internal processes from order to payment.
5) Choosing and Managing Suppliers – Companies spend a lot of time and considerable expense, selecting and managing suppliers, which is why we designed our portfolio of services specifically to remove those costs, and to make supplier management simple and hassle free.

© Portsound WDA 2022